In this book John Lynch distils everything he has learned in an international sales career lasting more than 40 years on every continent except Antarctica.This is not a How To Sell book. There are lots of those; some are really good and some are no help at all. The International Sales Handbook doesn’t tell you how to recognise a buying signal or handle objections because if you can’t do those things you shouldn’t be attempting to sell outside your own country anyway. What you get here is the last word on: What you should do; why you should do it that way; and what can happen if you don’t. It’s a dangerous world out there, but one in which the knowledgeable can make money. The International Sales Handbook tells you how to survive and how to prosper.